The Phone Call that Inspired Saalt, the #1 Menstrual Cup Brand (with Cherie & Jon Hoeger)

Cherie Hoeger didn't set out to start a period care company. She was a writer and a mom of five daughters when a phone call to her aunt in Venezuela revealed that pads and tampons had been missing from store shelves for years. That call sent her searching for reusable period care options to send to her family, but she couldn't find quality products she trusted enough to share. So she decided to create her own. Today, Saalt is the best-selling menstrual cup brand and a women-owned B Corp on a mission to end global period poverty. In this episode of The Saalt Show, guest host Nathan Gwilliam sits down with co-founders Cherie and Jon Hoeger. They share how a search for reusable products turned into Saalt, why Jon's first reaction to a menstrual cup company was a confused "a what?," how period poverty keeps girls out of school around the world, and the moment a Target buyer told them their product was best positioned to go mainstream. With more than 160,000 products donated in 56 countries and a family of eight built alongside the business, Cherie and Jon show that a period care brand can be a force for good. Be first to hear new episodes of The Saalt Show at saaltshow.com. Follow The Saalt Show: Website: https://saaltshow.com YouTube: https://www.youtube.com/@saaltco Instagram: https://www.instagram.com/thesaaltshow TikTok: https://www.tiktok.com/@saaltco X: https://x.com/thesaaltshow LinkedIn: https://www.linkedin.com/company/saaltco Pinterest: https://pinterest.com/thesaaltshow Reddit: https://www.reddit.com/user/TheSaaltShow Substack: https://substack.com/@thesaaltshow Spotify: https://open.spotify.com/show/033IuQiax82sbrooU2JPyD iHeartRadio: https://www.iheart.com/podcast/269-the-saalt-show-338020999/ Amazon Music: https://music.amazon.com/podcasts/944d9d9b-7ab8-44f4-920b-846008bc88ea/the-saalt-show Follow Saalt: Website: https://saalt.com Follow Cherie Hoeger: Instagram: https://www.instagram.com/cherie.hoeger LinkedIn: https://www.linkedin.com/in/cherie-hoeger-5b3679b Follow Jon Hoeger: LinkedIn: https://www.linkedin.com/in/jon-hoeger Follow Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam

0:00

Advertising will end in

Skip ad

Description:

In this episode of The Saalt Show, guest host Nathan Gwilliam sits down with co-founders Cherie and Jon Hoeger. They share how a search for reusable products turned into Saalt, why Jon's first reaction to a menstrual cup company was a confused "a what?," how period poverty keeps girls out of school around the world, and the moment a Target buyer told them their product was best positioned to go mainstream. With more than 160,000 products donated in 56 countries and a family of eight built alongside the business, Cherie and Jon show that a period care brand can be a force for good.

Be first to hear new episodes of The Saalt Show at saaltshow.com .

Follow Saalt - Website

Follow Cherie Hoeger - Instagram | LinkedIn

Follow Jon Hoeger - LinkedIn

Follow Nathan Gwilliam - LinkedIn

Related Podcast

The Saalt Show - Trailer

Youâ€™ve been guessing about your body long enough. Start understanding it. The Saalt Show is a women's health podcast covering periods, cycles, hormones, pelvic health, menstrual cups, discs, period underwear, and the real logistics of managing your body at every life stageâ€”from first period to perimenopause. Episodes every week, no TMI filter. In some episodes, we hear your storiesâ€”the travel stories, the first-cycle wins, the questions you've never known who to ask. Other episodes, we go deep with OB-GYNs, pelvic floor PTs, hormone specialists, and nutritionistsâ€”one topic, full depth, no fluff. And throughout: real life. Product education, teen health, postpartum recovery, perimenopause, and the everyday decisions that deserve better answers than you've been given. Evidence-informed and accessible. Elevated, not clinical. Grounded, not performative. You're not alone. Your questions are valid. And you deserve solutions that actually work. New episodes every week. Follow The Saalt Show and be first to catch new episodes at saaltshow.com.

Listen Now

Eight in Ten Felt Better After Ditching Tampons (with Kim Rosas)

For years, women who traded tampons for menstrual cups and discs have said their periods got better. Less cramping, less bloating, fewer headaches. Saalt heard it thousands of times, so they funded an independent consumer study to find out if it held up. The answer surprised even them. In this episode of The Saalt Show, guest host Kim Rosas of Period Nirvana puts co-founders Cherie and Jon Hoeger in the hot seat. A self-described skeptic of brand-funded studies, Kim walks through the study, funded by Saalt and administered by People Science, and what it found: eight in ten felt better, 95% would recommend the switch, and people were six times more likely to report zero cramping when using a cup or disc.* They get into why the team brought in an outside firm and a PhD researcher, the UC Berkeley tampon study that put heavy metals in the headlines, and the biggest surprise of all, that fewer than one in ten people found a cup or disc hard to use. Be first to hear The Saalt Show when it launches by signing up at saaltshow.com. * Individual results vary. In a study of 188 participants tracking 3 cycles, 24% of users reported zero cramping with Saalt vs. 4% at baseline. Saalt products are not intended to diagnose, treat, cure, or prevent any medical condition. Study conducted by People Science capturing self-reported experiences. Follow or Subscribe to The Saalt Show Website: https://saaltshow.com Instagram: https://www.instagram.com/thesaaltshow/ X: https://x.com/thesaaltshow Pinterest: https://pinterest.com/thesaaltshow Follow Saalt Website: https://saalt.com Follow Cherie Hoeger (Co-founder and CEO) Instagram: https://instagram.com/cherie.hoeger LinkedIn: https://linkedin.com/in/cherie-hoeger-5b3679b Follow Jon Hoeger (Co-founder) LinkedIn: https://linkedin.com/in/jon-hoeger Follow Kim Rosas (Guest Host) Website: https://periodnirvana.com Instagram: https://instagram.com/periodnirvana