The Phone Call that Inspired Saalt, the #1 Menstrual Cup Brand (with Cherie & Jon Hoeger)

Cherie Hoeger didn't set out to start a period care company. She was a writer and a mom of five daughters when a phone call to her aunt in Venezuela revealed that pads and tampons had been missing from store shelves for years. That call sent her searching for reusable period care options to send to her family, but she couldn't find quality products she trusted enough to share. So she decided to create her own. Today, Saalt is the best-selling menstrual cup brand and a women-owned B Corp on a mission to end global period poverty. In this episode of The Saalt Show, guest host Nathan Gwilliam sits down with co-founders Cherie and Jon Hoeger. They share how a search for reusable products turned into Saalt, why Jon's first reaction to a menstrual cup company was a confused "a what?," how period poverty keeps girls out of school around the world, and the moment a Target buyer told them their product was best positioned to go mainstream. With more than 160,000 products donated in 56 countries and a family of eight built alongside the business, Cherie and Jon show that a period care brand can be a force for good. Be first to hear new episodes of The Saalt Show at saaltshow.com. Follow The Saalt Show: Website: https://saaltshow.com YouTube: https://www.youtube.com/@saaltco Instagram: https://www.instagram.com/thesaaltshow TikTok: https://www.tiktok.com/@saaltco X: https://x.com/thesaaltshow LinkedIn: https://www.linkedin.com/company/saaltco Pinterest: https://pinterest.com/thesaaltshow Reddit: https://www.reddit.com/user/TheSaaltShow Substack: https://substack.com/@thesaaltshow Spotify: https://open.spotify.com/show/033IuQiax82sbrooU2JPyD iHeartRadio: https://www.iheart.com/podcast/269-the-saalt-show-338020999/ Amazon Music: https://music.amazon.com/podcasts/944d9d9b-7ab8-44f4-920b-846008bc88ea/the-saalt-show Follow Saalt: Website: https://saalt.com Follow Cherie Hoeger: Instagram: https://www.instagram.com/cherie.hoeger LinkedIn: https://www.linkedin.com/in/cherie-hoeger-5b3679b Follow Jon Hoeger: LinkedIn: https://www.linkedin.com/in/jon-hoeger Follow Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam